British Retailers Neglect Brazilian Opportunity

Due to their rate of economic expansion, Brazil is now regarded one of the most desirable locations for international investors to consider. The country is currently continuing to emerge as a global economic power and this has been recognised by many foreign retail groups.

Jewellers Tiffany & co. have one of their strongest contingents in Brazil and recently Apple have reiterated their desire to manufacture the ” Ipad 2” in Brazil as to make it more competitively priced in the Brazilian market.

However despite this global trend it is deemed by many onlookers that Britain is ‘missing out on the South American boom’ as iconic British companies such as Sainsbury’s and M&S are as yet to venture into the South-American arena. In comparison to, Wal-mart, owners of ASDA and the world’s largest retail group, who made a statement of intent declaring plans to invest $760 million in Brazil, it seems as though Britain are beginning to slip behind as the window of opportunity becomes narrower.

This is viewed as a “concern” by retail experts such as Emmanuel Hembert who believes that not expanding into the worlds “Number one” consumer market is a risky manoeuvre.