Brazil's Global Attractiveness

Whether in regards to its voluptuous women or its vast luscious landscapes, Brazil’s natural beauty is world-renowned.

As one of the emerging BRIC economies, Brazil is set to have a greater voice in global economic debates in years to come, having already improved upon its world-wide wealth rank going up a place to become the 7^th largest economy.

But why has Brazil suddenly surged to the forefront of global attention? It’s simple. Brazil is a region rich in a range of natural resources, which are seen as potentially valuable assets to investors, both domestic and foreign.

The variety of reasons for investment increase weekly as more and more capital is pumped into Brazil, seemingly an indication that Brazil is currently the investor’s choice location.

Brazil have recently discovered an off shore oil reserve with the U.S poised to be main consumer having already invested $1 billion, designated to the aid the extraction and production process of the oil.

Similarly, Royal Dutch Company Shell are themselves looking to invest into the Brazilian energy sector in the form of a bio-ethanol refinery. Brazil’s sugar cane plantations are some of the most vast and sustainable in the world and are the key source of the bio-ethanol research project.

However, sugar cane is not the only resource that Brazil has in unconsummated reserves, which foreign investors would wish to capitalise on. Brazilian production of surplus pork, poultry and soya, distributed at relatively cheap prices, is a major incentive for the Chinese to invest in an attempt to quell China’s growing demand for food. Brazilian company Marfrig is one of the largest meat producing companies in the world and China is the largest consumer of pork explaining the strategic Chinese investment of $300 million (USD).

This basic relationship of supply and demand will lead to further foreign investment in Brazil as more and more people seek to harness opportunities and resources Brazil has to offer.